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Brand Marketing https://static1.squarespace.com/static/553464fde4b06c86f25a85e4/58e6c07db8a79b71465f1c5e/58e6ef3b03596e11105e1e3e/1491530183751/345_01FinalProject_BrandStrategy_MALLORYMAUPIN+%286%29.jpg Brand Marketing https://static1.squarespace.com/static/553464fde4b06c86f25a85e4/58e6c07db8a79b71465f1c5e/58e6ef3903596e11105e1e32/1491530183758/345_01FinalProject_BrandStrategy_MALLORYMAUPIN+%285%29.jpg Brand Marketing https://static1.squarespace.com/static/553464fde4b06c86f25a85e4/58e6c07db8a79b71465f1c5e/58e6ef3803596e11105e1e2e/1491530183741/345_01FinalProject_BrandStrategy_MALLORYMAUPIN+%284%29.jpg Brand Marketing https://static1.squarespace.com/static/553464fde4b06c86f25a85e4/58e6c07db8a79b71465f1c5e/58e6ef38725e255284cc4e0d/1491529529434/345_01FinalProject_BrandStrategy_MALLORYMAUPIN+%283%29.jpg Brand Marketing https://static1.squarespace.com/static/553464fde4b06c86f25a85e4/58e6c07db8a79b71465f1c5e/58e6c092893fc00ef8ea58c4/1491529225144/345_01FinalProject_BrandStrategy_MALLORYMAUPIN+%282%29.jpg Brand Marketing https://static1.squarespace.com/static/553464fde4b06c86f25a85e4/58e6c07db8a79b71465f1c5e/58e6c085893fc00ef8ea5553/1491529225172/345_01FinalProject_BrandStrategy_MALLORYMAUPIN+%281%29.jpg Brand Marketing https://static1.squarespace.com/static/553464fde4b06c86f25a85e4/58e6c07db8a79b71465f1c5e/58e6c07df7e0ab7b6d030794/1491517566595/345_01FinalProject_BrandStrategy_MALLORYMAUPIN.jpg Brand Marketing http://mallorymaupin.com/vegan-marketing-case daily 0.75 2017-06-18 https://static1.squarespace.com/static/553464fde4b06c86f25a85e4/58e6d34d5016e18ffd03c719/58e6d6ffbf629a14bc644e47/1495063287309/VEGAN+POP+UP+SHOP+%2810%29.jpg Vegan Marketing Case 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https://static1.squarespace.com/static/553464fde4b06c86f25a85e4/t/591cc29515cf7d381828405d/1495061036885/ Marketing This Macy's X Etsy case study examines the accessory category and devises a strategic merchandising assortment + marketing plan based on a preexisting Etsy seller of vegan handbags. As a key category projected to grow exponentially in the coming years, vegan fashion accessories will make the collaboration between Macy’s X Etsy most successful. https://static1.squarespace.com/static/553464fde4b06c86f25a85e4/t/591cc816b8a79b656ab74686/1495061102838/ Marketing Who What WOOL is a comprehensive marketing plan created for the Woolmark Corporation to increase millennial demand for the wool fiber. Through the analysis of millennials' buying habits, the company's pre-existing marketing campaigns, + situational competitive examination, Who What WOOL delivers on the client's objective. https://static1.squarespace.com/static/553464fde4b06c86f25a85e4/t/591cbb453a041199d07f6b12/1495060436984/mallorymaupin.jpg Marketing Inspired by the personal believes of humanity + sustainability, Morgan Mal is a branding strategy centered around cruelty-free handbags. Through the examination of the market place + competitive analysis, Morgan Mal challenges conventions, breaks rules + redefines what vegan looks like. With multifunctional designs + high-tech formulations, perceptions of luxury are shifting while reexaminations of how the fashion industry functions is crucial. 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