Inspired by the personal believes of humanity + sustainability, Morgan Mal is a branding strategy centered around cruelty-free handbags. Through the examination of the market place + competitive analysis, Morgan Mal challenges conventions, breaks rules + redefines what vegan looks like. With multifunctional designs + high-tech formulations, perceptions of luxury are shifting while reexaminations of how the fashion industry functions is crucial. The brand is developed through vision, product, packaging + collateral materials.