Bridging the gap between Creative + strategy
Inspired by the personal believes of humanity + sustainability, Morgan Mal is a branding strategy centered around cruelty-free handbags. Through the examination of the market place + competitive analysis, Morgan Mal challenges conventions, breaks rules + redefines what vegan looks like. With multifunctional designs + high-tech formulations, perceptions of luxury are shifting while reexaminations of how the fashion industry functions is crucial. The brand is developed through vision, product, packaging + collateral materials.
Who What WOOL is a comprehensive marketing plan created for the Woolmark Corporation to increase millennial demand for the wool fiber. Through the analysis of millennials' buying habits, the company's pre-existing marketing campaigns, + situational competitive examination, Who What WOOL delivers on the client's objective.
This Macy's X Etsy case study examines the accessory category and devises a strategic merchandising assortment + marketing plan based on a preexisting Etsy seller of vegan handbags. As a key category projected to grow exponentially in the coming years, vegan fashion accessories will make the collaboration between Macy’s X Etsy most successful.